testing, testing...is this thing on?

I just got off my weekly call with my "coach". My goal for the week is to figure out "tests" for each of our concepts. The intent is to figure out what we need to know to decide go or no go -- then test it.

Here are my initial thoughts on tests for each of the three concepts.

CE Directory Test (linchpin: can we get enough traffic?)
- Secure URL
- Create landing page for CE directory - or use a page from the actual site
- Run Google AdWords for a few weeks to see if we can drive traffic
- Set a goal for impressions and clicks
- Determine startup costs and ongoing costs

Hobby Finder (linchpin: can we get enough traffic and will people shop on our site?)
- Secure URL
- Create landing page that captures email address for future hobby matcher
- Run Google AdWords for a month to see if we can drive traffic
- Set a goal for impressions and clicks

Pharma App (linchpin: is outpatient medicine management too far ahead of its time or is there a market for it?)
- Test?
- Call associations